MamaFlow's framework is grounded in published postpartum guidelines — and designed to address the gaps mainstream apps ignore entirely.
Exercise phases built on Royal College of Obstetricians and ACOG evidence. Vaginal and C-section pathways are completely separate — because they are medically different recoveries. No other consumer app does this.
Calorie targets calculated from your actual height, weight, and age using the most validated formula for postpartum women — adjusted daily for sleep deprivation, breastfeeding status, and training intensity.
Breastfeeding users never see a calorie deficit recommendation. An additional 400–500 kcal is applied automatically. Calorie restriction while breastfeeding is structurally prevented — not just discouraged.
Standard equations were built from studies of White European populations. MamaFlow applies evidence-based BMR adjustments for Black and South Asian women — the first postpartum app to address this gap directly.
Iron, protein, calcium, and iodine targets change by phase — higher in early recovery, adjusted for breastfeeding, recalibrated as you progress. Every food suggestion mapped to what your body actually needs at that stage.
The MamaFlow clinical framework is being reviewed by a registered women's health physiotherapist before public launch. We will not launch until it is signed off. A full clinical briefing document has been prepared.
Every clinical decision in MamaFlow traces back to published evidence. This is not a wellness app built on assumptions.
The Royal College of Obstetricians and Gynaecologists postpartum guidelines, the ACOG 2020 Committee Opinion on physical activity postpartum, and the POGP guidance on returning to running after childbirth form the core of MamaFlow's exercise phasing and clearance logic.
Selected over Harris-Benedict based on published accuracy studies (Frankenfield et al., 2005). Applied with postpartum-specific adjustments: sleep deprivation correction of up to +220 kcal, breastfeeding addition of 400–500 kcal, and daily activity multiplier.
Core reconnection protocols drawn from Mota et al. and Lee & Hodges on diastasis recti rehabilitation — prioritising transverse abdominis activation, pelvic floor coordination, and breathing mechanics before any loaded movement is introduced.
Calorie restriction during breastfeeding is disabled based on Lovelady et al. (2000) and McCrory et al. (1999) findings on milk supply and maternal recovery. WHO supplementary feeding guidance informs the combination-feeding adjustment of +200–250 kcal.
This is the most important clinical distinction MamaFlow makes. A caesarean is major abdominal surgery through seven layers of tissue. The recovery is not a variation of vaginal birth — it is a different medical event entirely.
No impact. No sustained standing. Pelvic floor assessment built into onboarding. Perineal healing tracked through symptom check-ins.
Walking, mobility, gentle strength. Progression gated by symptom absence — not calendar date. Return to impact only after pelvic floor loading assessment.
Full strength programme with progressive overload. Return to running pathway (POGP guidelines) from month 3 minimum, subject to symptom clearance.
No trunk rotation. No lifting beyond infant weight. No sustained standing exercise. Breathing mechanics and wound awareness from day one. Scar tissue education begins.
Scar tissue desensitisation exercises. Deep abdominal wall reactivation. No surface abdominal exercises until scar and fascia are cleared. Lower body strength begins.
Progressive strength with ongoing scar awareness. Return to impact later than vaginal pathway — typically 4–6 months minimum. All loading decisions consider lower abdominal wall integrity.