Built by someone
who needed it.

I'm a corporate professional. I coached myself from 85kg down to 73kg before pregnancy — and since my c-section I've gone from 100kg to 84kg. No fads. Just figuring out that healthy can actually taste good and consistency beats intensity every single time.

But postpartum, with a newborn and a full life suddenly restructured around someone else's needs, I had no idea how to show up for myself in a way that made sense for the day I was actually having. Time poor, sleep deprived, recovering from major surgery — and everything I found either ignored the fact I'd had major abdominal surgery, or was built for someone with two hours and a home gym.

None of it was built for me.

MamaFlow is what I wish had existed. An app that reads how you actually feel — today, this morning, right now — and builds a plan around that. Not a plan written for someone else's perfect day. Yours.

The thing that drove every decision I made while building this is the same thing that's always driven me — I believe this should be accessible to every mum, not just the ones who can afford a PT.

A human personal trainer costs £40–80 per session. MamaFlow at £7.99 a month is 95% cheaper — and available at 3am when the baby won't sleep, on the hard days, on the good days, on every day in between.